| If
you're considering setting up a web site for your
business, use this guide from Portland WebSmith to be
sure it all goes smoothly. It's a 10-step list
of key features in their web site development process:
Step
1: Discovery
The
discovery process is when we learn about your
business. We don't believe we can build an accurate
web site for a company we do not understand. During
this process we like to gather as much information
about our client as possible, including marketing and
public relations information, history, and a list of
products and services. It is also during this process
when we discuss where the web site will live (hosting)
once it has been developed.
Step 2: Mapping
Mapping
your web site essentially consists of putting it all
down on paper with text and, ideally, also a visual
layout of the web site's content with suggestions for
look and feel. This information will be drawn from
collaboration between the client and the Portland
WebSmith lead web consultant.
Step 3: Cost Projection
We
can only give a cost projection once a content map has
been created. Once an estimate has been given, and we
have received client approval, the estimate becomes a
quote. The quote will not increase unless the client
increases the size of the project. Often times the
project's final cost is less than the original quote.
Step 4: Pre-Production & Design
Pre-production
is when we go to the "drawing board" to
create a prototype for what your web site will look
like. Again we will have gathered as much input from
the client as possible before beginning a prototype.
Some clients like to have total control and some give
the designer complete creative license. We are
flexible to our clients needs. Once we have a
prototype that has been approved, we move into full
production and design.
Step 5: Production & Design
This
is the part where we begin inputting all major
contents into the site. During this process, as we
progress, we post our customer's web site live within
our own web site for our client to preview. We do ask
that our client hold comments until the next step in
development.
Step 6: User Test & Customer Preview
The
user test is designed to learn as much as we can about
the look, feel, content and functionality of our
customer's web site. For large commercial web sites,
we gather a formal group of 5-10 users, with varying
levels of web surfing experience to give specific
feedback about navigation, design, speed and content.
In smaller business web sites, we simply ask the
client to review their web site with other staff to
study the site with great care and present all
comments in printed form to us in a scheduled review
meeting. All comments from both the user group and the
client will be taken into the editing phase.
Step
7: Editing Phase I
The
editing phase is where we go back into production with
the organized list of changes to be made. This phase
tends to be a relatively quick process.
Step 8: Final Review
This
is the part where we are gearing up to go live with
our customer's web site. We go over every page, every
graphic, every link, every word, and every sentence
with our own staff and we ask that our client do the
same. Once we make all final changes and edits to the
site, we request client approval to move the site to
the live location.
Step
9: Go Live
Going
live is simple. We digitally send our customer's web
site to the final hosting location, where it will live
and the world may come to view it. Once the web site
has moved to the live location, just to make sure, we
check every link, every page, every graphic so that
there are no flaws on line.
Step 10: Search Engine Registration
Once
our customer’s site is live. How will people find
it. One of many ways to find a web site is through
search engines like Yahoo, Alta Vista, AOL Search,
etc. As part of our follow-up plan to help your web
site get found when web surfers are looking for what
you have, we register with 25 major engines. We cannot
guarantee that your web site will rank "number
one" in a search engine’s database. However, we
will get you into the database for each of these
search engines. Please note that in
a recent study conducted by Stat Market search sites
accounted for less than 7% of global referrals. Please
use traditional means of marketing to drive visitors
to your web site.
To get
started with your web site development project
click here or call Portland WebSmith at 207-332-8066
or email
ian@portlandwebsmith.com |