Building a web site is generally a great idea. However, the design, code, and function are not the only factors to consider when developing a site. 

What you do with the site once it is live for the world to see makes an enormous difference. Here are some general ideas of how to drive more traffic to your web site. These ideas are just a few, be creative and attempt a few of your own.

• Make sure your web address is clearly printed on all collateral materials such as: business cards, letterhead, envelopes, brochures, postcards, outgoing packages, return address stamps and labels.
  
• Record a new message on your outgoing voicemail to include your web site address. You might add a tagline that says something like this: "For more information about our company, visit on the web at www.yourdomain.com"
  
• If you ship packages to current and new customers, you should have a decent size stamp or stickers made with your domain name on it and apply to all outgoing parcels.
  
• If you currently have a yellow page advertisement, make sure that the next phonebook printing includes your web address. If you have a general listing, you may consider upgrading your size to include your domain name.
  
• If your company budget allows: radio, television, billboard or print advertising; make your web address heard and seen in these mediums.
  
• With every opportunity that arises: grand opening, grand re-opening, business anniversary, achievement awards, new business deals; write a press release on your business' behalf to your local news venues. Free press is the best kind of advertising. 
  
• Send direct mail postcard invitations to all your current and possible new customers to visit your web site for a special gift percentage off their next purchase online.

To get started with your web site development project click here or call Portland WebSmith at 207-874-2443 or email ian@portlandwebsmith.com